Empowering a New Generation of Entrepreneurs with Free Digital Marketing Resources

By Jamieson Lee Hill, Head of Copywriting and Content

With the surge in online businesses since 2020, one London based Business Listing site is providing free business resources to help a new generation of entrepreneurs.  Digital Marketing is seeing a boom in growth. Let's explore why Your Business Group are committed to helping others start their own businesses.

The YBG Vision

Part of the company vision is to build the best knowledge resource website in the world to help entrepreneurs learn to be successful business owners.

Since 2021 YBG have been building a free online Knowledge Centre to give entrepreneurs the very best headstart in business.

Digital Marketing Leading the Way!

Digital Marketing is one of the most popular sections on the YBG website closely followed by sections on Business Planning and Positive Thinking in Business. There are also articles about how to market your business, writing a business plan, finding funding and how to start positive in your mindset.

The Cleaning Knowledge Base

For those of you budding entrepreneurs looking to or already running cleaning businesses, YBG has a whole host of training information in the Cleaning Knowledge Base.

Walk The Talk

Head of Social Media, Matt Bullock, explained the YBG ethos,

“We all quit the rat race to set up businesses on our own. We have created a free Knowledge Centre of resources to give back to the community. It is for new and existing entrepreneurs.”

Value First Approach 

The YBG Digital Marketing Knowledge Base articles cover the basics of understanding your target audience and how to market to them. It highlights the importance of high quality content that educates and builds brand authority. 

“Content needs to be  part of a strategy for your ‘Sales Funnel’. The emphasis is on building relationships with prospects and offering content that gives solutions to their issues. Free valuable advice is our mantra instead of a spammy sales approach." said Head of Copywriting and Content, Jamieson Lee Hill.

Successful Social Media Marketing

The Digital Marketing articles on the YBG website explain how it is better to do two or three Social Media platforms well rather than spreading yourself widely across many platforms. 

An Action Plan

YBG’s Jamieson suggests an effective action plan for your small business' digital marketing:

• ‘Educate and establish your brand authority by giving away free valuable content’ 
• ‘Have a Content Strategy and plan ahead’
• ‘Do two or 3 social media platforms well instead of doing many.’
• ‘Repurpose the best content and use it in different ways e.g. turn a podcast into an article, use parts of an article for an Instagram campaign etc.’
• ‘Practise an Agile Marketing approach which means continuously tweaking and improving your provision.’

We hope you find all of the feature articles and knowledge base articles on our website useful.

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